However, as they tend to do, negotiations for rights to the song fell through. Their original idea was to air Jordan footage set to the tune of ' I Wanna Be Like You' from the Disney movie The Jungle Book. The composer for the catchy tune used in the commercial, Ira Antelis-fun fact: He also came up with the 'I'm Lovin' It' jingle for McDonald's-was on the Brown and Scoop show on the podcast network Friday to talk about how the original 1991 'Be Like Mike' commercial came together.Īccording to Antelis, it all started when Gatorade bought ad space without coming up with a definitive concept for a commercial first. The commercial campaign surrounding the song was so good that Gatorade actually brought it back last year. The song helped turn the commercial, which was created for Gatorade, into one of the most iconic commercials of Michael Jordan's career. It features a song called 'Be Like Mike' that is almost certain to be stuck in your head for the rest of the day once you hear it. In the clip above, you'll find a commercial that will likely make you feel nostalgic, old, or both, depending on what your age is.
